Privacy Policy

PRIVACY POLICY

Effective Date: 05/01/2025

Vitalis Milk, LLC (“Vitalis Milk,” “Company,” “we,” “our,” or “us”) is committed to protecting the privacy of individuals who interact with us. This Privacy Policy (“Policy”) explains how we collect, use, disclose, and protect your personal information when you visit our website, apply to become a donor, purchase products, or otherwise engage with us. This Policy complies with applicable privacy laws, including the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (CPRA).

1. PURPOSE AND COMMITMENT

This Privacy Policy outlines our practices concerning the collection, use, and protection of Personal Information. We are committed to transparency, data minimization, and respecting the privacy rights of individuals, particularly where sensitive health-adjacent or donor-related data is concerned.

2. SCOPE

This Policy applies to information collected through:

  • Our website at www.vitalismilk.com

  • Donor application forms

  • Purchase transactions

  • Customer communications

  • Offline data collection associated with business operations

It does not apply to third-party websites or services not operated by Vitalis Milk, even if linked from our website.

3. CATEGORIES OF PERSONAL INFORMATION WE COLLECT

We may collect the following types of Personal Information, as defined under CCPA:

a. 

Identifiers

  • Name, postal address, email, phone number, IP address, unique personal identifier, account name

b. 

Sensitive Personal Information

  • Medical history, lactation data, reproductive health disclosures

  • Lifestyle information (e.g., substance use, medications)

  • Government-issued ID (for donor verification)

c. 

Commercial Information

  • Products or services purchased, considered, or returned

  • Billing and shipping details

d. 

Internet or Other Electronic Network Activity

  • Browser type, device ID, referring URLs, usage patterns, geolocation (approximate), site navigation behavior

e. 

Inferences

  • Derived preferences, interests, or behavioral characteristics based on engagement with our website or donor forms

f. 

Other

  • Donor application contents, responses to intake forms, lab test results

  • Communications with customer service

We retain the right to update these categories based on evolving data needs and legal standards.

4. SOURCES OF PERSONAL INFORMATION

We collect personal information from the following sources:

  • Directly from you (e.g., forms, purchases, donor submissions)

  • Automatically via browser/device interactions with our site

  • Third-party service providers such as payment processors, donor screening labs, and fulfillment partners

5. HOW WE USE PERSONAL INFORMATION

We use your information for the following business and operational purposes:

  • To evaluate and process donor applications

  • To process product orders and manage accounts

  • To communicate with customers and donors

  • To verify identities and conduct background/risk assessments

  • To detect and prevent fraud or misuse

  • To conduct internal audits, compliance checks, and data integrity reviews

  • To improve and optimize our website and services

  • To comply with applicable law, court orders, or government requests

We may also use aggregated or anonymized information for research or statistical purposes that do not identify individual users.

6. HOW WE SHARE PERSONAL INFORMATION

We do not sell or rent personal information. We only disclose it to:

a. 

Service Providers and Contractors

  • Bound by written agreements to use personal information solely for services provided on our behalf (e.g., hosting, donor screening, shipping, billing)

b. 

Legal or Regulatory Authorities

  • When required by law, regulation, subpoena, or governmental request

c. 

Business Transfers

  • In the event of a merger, acquisition, reorganization, or asset sale, your information may be transferred under appropriate confidentiality terms

7. DATA RETENTION

We retain personal information for as long as necessary to fulfill the purpose for which it was collected, including:

  • Donor screening history (retained in accordance with quality and audit standards)

  • Transaction records (for legal and tax compliance)

  • Customer communication history (for support and operational integrity)

Once no longer needed, personal information is securely destroyed, anonymized, or otherwise rendered inaccessible.

8. COOKIES AND TRACKING TECHNOLOGIES

We use cookies and similar technologies for:

  • Site functionality and performance

  • Usage analytics (e.g., Google Analytics)

  • Security and fraud prevention

  • Session management and personalization

You may disable cookies through your browser settings. Some features may be limited if cookies are disabled.

9. CHILDREN’S PRIVACY

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from minors. If we discover that we have unintentionally collected information from someone under 18, we will promptly delete it.

10. YOUR CALIFORNIA PRIVACY RIGHTS (CCPA/CPRA)

If you are a California resident, you may have the following rights:

  • Right to Know: You may request the categories and specific pieces of personal information we have collected about you in the past 12 months.

  • Right to Delete: You may request deletion of personal information we maintain, subject to exceptions (e.g., fraud prevention, compliance).

  • Right to Correct: You may request correction of inaccurate personal data.

  • Right to Limit Use of Sensitive Information: You may direct us to limit our use of sensitive personal information.

  • Right to Opt Out of Sharing: Although we do not share or sell your personal data, you may still request confirmation of your rights.

  • Right to Non-Retaliation: You will not receive discriminatory treatment for exercising your privacy rights.

How to Submit a Privacy Request:

Email: Info@vitalismilk.com

Subject: California Privacy Request

We may request verification to confirm your identity. You may also authorize an agent to submit a request on your behalf with written consent.

11. INTERNATIONAL USERS (GDPR NOTICE)

If you are accessing our website from the European Union, United Kingdom, or other jurisdictions that apply GDPR principles, you may have the right to:

  • Withdraw previously given consent

  • Access, correct, or erase personal data

  • Restrict or object to processing

  • Receive a copy of your data in portable format

  • File a complaint with your local Data Protection Authority

12. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites. This Policy does not apply to those sites. We are not responsible for the privacy practices or content of any third-party services.

13. CHANGES TO THIS POLICY

We may revise this Privacy Policy from time to time. If we make material changes, we will post an updated Policy on our site and revise the “Effective Date” above. Your continued use of our website constitutes your acceptance of those changes.

14. CONTACT INFORMATION

For questions, concerns, or privacy-related requests, contact:

Vitalis Milk, LLC

Email: info@vitalismilk.com

Subject Line: Privacy Inquiry